Last updated: 29th July 2025
At Gareth W Davies Funeral Directors, we are committed to protecting your personal data and respecting your privacy.
This privacy policy explains how we collect, use, store and share your information in line with the UK General Data Protection Regulation (UK GDPR) and other applicable laws in England and Wales.
1. Who we are
Gareth W Davies Funeral Directors is a family-run funeral service based in Holywell, Flintshire. For the purposes of data protection law, we are the “data controller” of the personal data you provide to us.
Contact details:
- Gareth W Davies Funeral Directors Limited (15114628)
- Registered office: 61 High Street, Holywell, Flintshire, Wales, CH8 7TF
- Email: info@gwdavies.co.uk
- Phone: 01352 746 505
2. What personal data we collect
We may collect and process the following personal information:
- Your name, address, telephone number and email address
- Relationship to the deceased
- Details about the deceased (name, date of birth, date of death, religious beliefs if relevant)
- Payment and invoicing details
- Identification documents (if required for legal compliance)
- Details relating to the funeral arrangements and preferences
- Any information you provide when contacting us or attending our premises
We may also collect information about third parties you provide, such as family members, clergy or celebrants, or those involved in delivering services (e.g. florists, musicians).
3. How we use your personal data
We use your personal data to:
- Make funeral arrangements and deliver our services
- Communicate with you regarding the funeral, memorial, or related matters
- Comply with legal obligations (e.g. registration of death)
- Process payments and manage invoices
- Keep accurate business records
- Respond to enquiries and provide customer support
We only use your information where we have a lawful basis to do so, including:
- Performance of a contract – to deliver the funeral services you request
- Legal obligation – for compliance with relevant laws and regulations
- Legitimate interests – such as improving our services and maintaining records
- Consent – where you have given permission (e.g. for optional communications)
4. Sharing your data
We will never sell your personal data. We may share it with trusted third parties where necessary to fulfil your requests or comply with the law, including:
- Crematoriums, cemeteries, ministers, celebrants or musicians
- Suppliers involved in delivering the funeral (e.g. florists, printers, vehicle hire)
- Government authorities such as registrars or coroners
- Our professional advisors (e.g. accountants, insurers)
- Payment providers or banking institutions
All third parties we work with are required to respect your privacy and act in accordance with the law.
5. How we store and protect your data
We take appropriate technical and organisational measures to protect your personal data from unauthorised access, loss, misuse or disclosure. These measures include secure filing systems, password-protected digital records, and staff training.
We retain personal data only for as long as is necessary to fulfil our services and comply with legal or regulatory requirements. Typically, we retain funeral arrangement records for up to 6 years unless a longer period is justified or required.
6. Your rights
Under UK GDPR, you have the right to:
- Access the personal data we hold about you
- Request correction of inaccurate or incomplete data
- Request deletion of your data, where applicable
- Object to or restrict certain types of processing
- Withdraw consent (where processing is based on consent)
- Lodge a complaint with the Information Commissioner’s Office (ICO)
To exercise any of your rights, please contact us using the details provided above.
You can also contact the ICO directly via their website: https://ico.org.uk or call 0303 123 1113.
7. Updates to this policy
We may update this privacy policy from time to time to reflect changes in the law or our services. The latest version will always be available on our website or upon request.